Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. What are Instagram Guides? At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals. With 800 million active users, Instagram has become the platform of choice for influencer marketing. The content from that evening ending up getting shared on other social media accounts – generating thousands of likes, comments and shares. In all transparency, when I started my blog, I never thought twice about what platform I’d use for my main social strategy – it was always Instagram. Did the influencer adhere to the deadlines? And yes – influencers do this on their end as well! Different than nano-influencers, a micro-influencertarget audience is more niche and focused. This makes my recommendation more authentic, genuine, and relevant to my particular following. This gives brands an easier way to tap into their target market. non-profit campaign). NOTE: these bots will comment on posts of users in a chosen target demographic or using certain hashtags in order to increase brand awareness and get more followers. Users can publish content in two ways: posts or stories. This has led to a huge push for transparency among influencers. ✨ Shop now link in bio or KylieCosmetics.com , A post shared by Kylie ✨ (@kyliejenner) on Jul 10, 2019 at 3:09pm PDT. Additional usage rights (e.g. Founder and CEO of Create & Cultivate, Jaclyn, is always promoting brands that fit the lifestyle of the ultimate #girlboss. These influencers tend to be celebrities or major public figures. BIG news, friends!! Here are the qualities and metrics you need to focus on to find the right influencer for your brand. 2. Make sure you can rely on clear communication from a potential influencer. Tools like Instagram Analytics allows influencers to see which age group dominates their following – and I’ve found my numbers also match this statistic. This is currently where my blog lives. With each, they also can choose if they want to upload photo content (the more popular option) or video content. Influencer Marketing On Instagram Is A $1 Billion Industry. Paid compensation is when a brand pays the influencer to promote their brand, products or services based on predetermined rates that work with the brand’s marketing budget. Instagram provides various ways for consumers to find and engage with niches that interest them. Are they quick to respond or do they take days to get back to you and provide very little information? Drinks – Lights – More Drinks – More Lights! One of the biggest reasons why influencer marketing thrives on Instagram is because the connection between influencers and their target audience is personal. The company makes it easy for brands to succeed by providing end-to-end influencer services. A post shared by Online Diabetic Health Coach (@lauren_bongiorno) on May 3, 2019 at 6:06am PDT. It makes sense, however they have become very easy to spot and don’t actually start genuine conversations!Â. Rates that work within their marketing budget, or. By studying past sponsors, you can see how similar campaigns performed and get a sneak peak of what a partnership with your brand could look like. First – say hello to hashtags. With a smaller budget, you will be looking for micro influencers to promote your brand. These are influencers with a relatively smaller following (1,000 – 10,000) but who have a high engagement rate on their posts. Many brands couple affiliate compensation with paid compensation. The influencer has a large following with clear signs of impact. No one ever likes to pay more than … Under the umbrella of Facebook Instagram very quickly turned into something much more than just a mobile app for sharing photos. exclusivity requirements, additional images for brand use, paid media requests, and white labelling content). It’s important to understand what type of influencer will work best for your brand (taking into consideration both budget and relevance). On The Letter Bea, I talk a lot about fashion and lifestyle, but always integrate my life with Type 1 Diabetes into the mix. People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. Best enjoyed outside with friends. If you decide that Instagram influencer marketing is the right step for your business, the first thing to do is set your budget. Agave + + Lime + hibiscus + sassy = the perfect summer lewk, am I right? Checking 1 x 20,’in before starting, 1x in the middle, and 1x towards the end gives me enough info I need but also doesn’t mentally pulled me out. This will give you a full scope on the success of the campaign. Most brands can demonstrate their services and products through stories. Naming itself an influencer marketing agency, the company positions itself in a spot for change – understanding that influencer platforms will change with time. With 800 million active users, Instagram has become the platform of choice for influencer marketing. Examples of influencer marketing include: Different brands target influencers for different purposes – some for increasing brand awareness, some for increasing conversion. Rhianna, Beyoncé, Kanye, Messi, and Renaldo are some common examples. Getting Started with Instagram Influencer Marketing So if Instagram is such an effective platform for working with influencers, it’s a great idea to get started using the platform for your influencer marketing campaigns. Agency fees (this is more prevalent for macro- and mega-influencers). An Instagram influencer who promotes you and your agency clients can be a huge benefit to both. Haha) provides 2-3g of plant based protein and it comes in two yummy varieties: Almond Butter Covered Almonds and Cashew Butter Covered Cashews. Active users look to Instagram to be influenced.Facebook Business recently conducted a survey and found promising insights for the platform. Between content requirements and timelines, clear communication is vital to the success of an influencer marketing campaign. They often have three things in common: Let’s take it a step further. We wont send you any spam. and any other activities and products that capture my attention. And here are a few essentials that you should consider before executing your campaign: Set Clear Goals and KPIs Has the influencer been promoting your brand without a sponsorship? You can Monetize your social influence or Promote your brand or product like never before. Recently, they’ve also unveiled a topic channels feature, so you can look at Instagram Explore pages based off niches (like fashion, travel…and even Instagram Shopping). Generic comments such as ‘🙌🙌🙌’ or ‘Awesome shot!’ are likely to be from accounts using an engagement bot, so if these are the only kinds of interactions on an influencer’s posts, it’s likely that they don’t actually have the influence they’re making out. When you evaluate the campaign, don’t just look at metrics – but the actual relationship between your brand and the influencer. Influence is not a new concept, but its transformation continues to carry ecommerce growth to new heights. Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store, Tired of scrolling? They don’t to play hard to get. If you are interested in learning more about influencer marketing or my blog, The Letter Bea, feel free to connect with me! Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. Boasting one of the highest followings on social media – it’s hard to miss Kylie Jenner. The emergence of Instagram influencers opened up huge opportunities for businesses looking to authentically market their products to their target audience, and thus the ‘paid post’ phenomenon was born. But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile. The key to success with influencer marketing is leveraging a genuine, authentic, and engaged relationship. #ad #LaVidaMural, A post shared by Jaclyn Johnson (@jaclynrjohnson) on Jul 10, 2019 at 5:40pm PDT. With over 1 billion monthly active users (and more than 500,000 of them active every day), it’s no surprise that social media influencers use Instagram as their primary platform. Makes sense, right? When you’re ready to pitch an influencer program, take into account how the influencer handles communication. Second – the coveted Instagram Explore page. What’s not to love?! – @abbottglobal #teamfreestylelibre Visit www.freestylelibre.us/safety-information.html for safety information. Influencer outreach: How to contact influencers. Engagement rate is measured by the number of likes, comments and shares combined per post, divided by the influencer’s following. The basic formula for calculating fair Instagram influencer rates There are many factors that determine the rate an influencer charges for their work. Mega-influencers have more than 1 million followers. Sometimes these influencers can be celebrities, but often are just micro-influencers who have continued to grow their following base. But with the introduction of social media messaging platforms, like Instagram, consumers have changed the conversation. Brand-led communication, like influencer marketing campaigns, is a key tactic to connecting users to a brand – both to its voice and products. This group of influencers have gained popularity from both brands and consumers in the past year for various reasons: In simpler terms, consumers feel recommendations from nano-influencers are more genuine, whereas a celebrity endorsement or high-paying advertisements can feel like a pure digital marketing tactic. . A key takeaway: Instagram content is the key to making the magic happen. I even landed some of my first paid brand partnerships with just 2,000 followers. Hashtags (like #bigcommerce) are easy ways to relate content to a specific niche. My Under The Sea #SummerCollection is available NOW! And finally, check out which type of posts they’re excelling at (i.e. Influencers fall into different niches, different followings, and have different ways of creating content. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell. Follower count is no longer the measurement to scope out influencers. Nano-influencers have typically less than 10,000 followers and resemble everyday people – like your family and friends. Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. Pinterest, Twitter, Snapchat, Facebook, LinkedIn, and other social networks). With the influencer space estimated to grow to a $5-10 billion industry by 2021, it’s clearly a marketing force that isn’t going anywhere…. Last year, the narrative of the influencer marketing industry was how to combat influencers’ use of fake followers and how the disingenuous marketing tactic impacts brands total marketing spend. When she's not curating content, Beatriz loves to travel the world, share her journey with Type 1 Diabetes, and find Austin's most Instagram friendly spots. I will be partnering with @aerie as an #AerieAmbassador for the upcoming year ✨ I'm beyond thrilled to be part of the #AerieREAL campaign it means I am committed to no retouching, and I get to be surrounded by and celebrate women of all backgrounds and body types. Considering the 21 year old wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. Rather than engaging with one advertisement, consumers can engage with content they resonate with. I learned that while still small, my high engagement rate, authentic voice, and robust influence in my niche stood out. Traackr prides itself on helping brands transform their influencer marketing strategies with their IRM – influencer relationship management system. While on some levels this takes away from the authenticity that made Instagram influencer marketing so successful, influencers also feel a loyalty to let their followers know they’ve earned money from a post.Â. 35.7k Followers, 4,007 Following, 101 Posts - See Instagram photos and videos from Influencer Marketing Hub (@influencermh) Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, spoke on the BBC about the current state of Instagram influencer marketing. Download a PDF version for easier offline reading and sharing with coworkers. Did they go above and beyond to promote the content to their followers? Global Instagram influencer marketing spend, currently $7 billion, is expected to reach $8,080 billion USD by 2020. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products. Is there any other areas of influencer marketing you’d like to know more about? She holds a B.A. It is easier to capture engagement (likes, comments, and shares) on Instagram Posts. With the use of influencer marketing on Instagram, referral traffic to ecommerce websites has skyrocketed. ready to celebrate you, America #mejuri #sponsored @mejuri . The power of influencers is rising and will considerably change the way … Go into as much detail as possible (i.e budget, how many posts, the type of content etc) in order to best manage expectations on both side of the collaboration. There’s more to finding the right people for your campaign than measuring an influencer’s follower count or what influencer marketing agency or influencer marketing hub they work with. I know, I was just as surprised as you when I learned this. Who has an influencer partnered with in the past? Let us future-proof your backend. To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post. The fact that we click ‘Skip Ad’ on YouTube the second it becomes available, and even pay for the privilege of not being sold to with services like Spotify Premium highlights this. I remember having to push through a soccer game the best I could, even though my legs felt heavy like lead from a high blood sugar. with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. Now, conversations between brands and consumers have become so fluid that products take on a human-like persona to communicate their value proposition. Therefore it’s one rule for traditional methods of advertising, and another for Instagram influencer marketing, and it will be interesting to see how the regulations change as the space develops. While there are specific rates for each story, many influencers include Instagram Stories as part of a package deal. We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide! our @summerfridays R+R mask is like a face mask and a face oil had a baby whenever I use it my skin is instantly glowing, brighter and so supple .. it’s so special! conferences/panels, meet and greets, store openings, brand trips, etc.). Most of her collaborations are with beauty and fashion brands – like Omega. What does this mean? Now someone tell me why I’m holding this little golden astronaut like it’s my baby ‍ #happyfriday #ad, A post shared by Sazan Hendrix (@sazan) on Jul 19, 2019 at 8:43am PDT. While Instagram ads are still relevant across influencer marketing strategies today, influencer content on Instagram is a strong driver for organic traffic. @albionfit #albiongirlstrip #goingplaces, A post shared by SARA (@saracovey) on May 25, 2019 at 3:52pm PDT, Lauren Bongiorno x Abbott Freestyle Libre. That LA summer gloom ⛅️ is officially in full swing and there is no better way to enjoy that peak of ☀️ around 4PM than with a @muralcerveza. Discover what conversations spark from the influencer’s content by looking at the comments section. Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you’ve made, or Products you love. Plus, the exercise may even help you pinpoint areas of improvement for the future. Remember – influencers are also evaluating their relationship with your brand after a campaign, so make sure you do your part too! For many influencers that have followers in the millions, this level of sponsorship enables them to make a living from Instagram. Affiliate compensation is when an influencer makes commission from the use of affiliate links via platforms like rewardStyle or ShopStyle for a particular brand. While that works, it may involve paying for influencer software. Rates for each medium vary, and even within each one there is no perfect rate calculation. More recently, the importance of measuring engagement rate has become top of mind and increasingly important to brands. #AeriePartner, A post shared by Kaitlin Claywell (@kaitlinclaywell) on Jul 23, 2019 at 10:02am PDT. Hopper HQ is a social media scheduling and management platform that frees up time for the fun creative stuff! As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating highly engaging marketing campaigns, and we can’t wait to see them! The facts are clear – Instagram influencer marketing is not going away anytime soon. The rise and growth of Instagram as an influencer marketing platform. Brand sentiment: (how people are talking about your brand? Collectively takes a different approach to influencer marketing services. Look for an influencer that will advocate for your brand with excitement, authenticity, and creativity. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Since a certain influencer might be targeting a niche already, they’ve done all the hard work of gathering followers together. When negotiating rates, be sure to set a desired ROI metric. As a digital population we are developing ‘ad blindness’, meaning we’re essentially becoming immune to marketing. From a brand perspective, it is much more cost-effective to partner with a nano-influencer. We tailor our Instagram influencers strategies around KPIs, and we leverage our industry expertise to … #ad I don’t know what i’d do if diabetes interfered with my exercise as much as if did when I was a kid. Instagram recently announced its latest feature – Guides. Start your 14-day trial today. Instagram even gives us a behind the scenes look at the lives of celebrities and public figures we are fans of. The number of brand-sponsored influencer posts on Instagram, currently 4.95 million, is expected to reach 6.12 million by 2020. Let’s say your goal is to increase reach – then set a reach or impression metric-based rate with that influencer. The amount an influencer can charge per post will vary depending on a number of factors, including follow number, engagement rate, and industry. You want to partner with an influencer that is vegan themselves or talks about the benefits of a vegan diet or use of vegan products. When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. for travel influencers, this includes things like airline and hotel fees). Similar to nano-influencers, they deliver great ROIs for brands. Micro-influencers in a sense ‘started from the bottom.’ Since they … Head back in my feed to check out more of the kitchens and pop over to @designmilk page to read all about how they came together. The power of influencers is rising and will considerably change the way consumers shop. In other words, a lesser amount of Instagram followers translates to higher engagement rates and ROI. Millennials (ages 24-34) hold the top demographic spot while Gen Z (18-24) takes the second. ), Referral traffic (how many visitors came to your site from the campaign? Ensure they have a genuine following and a trusted, loyal community. Their follower demographic is well matched to your target audience, Due to the existence of bots giving out likes and comments on users’ behalves, as well as the ability to buy followers, some Instagram accounts may, like influencers, but actually don’t have a loyal following or any real influence at all — we call them, these bots will comment on posts of users in a chosen target demographic or using certain, Building an engaged following is hard work, and a good influencer will not want to post anything that looks alien to their audience or, It is a far more cost effective option for smaller businesses, and micro influencers can have a great deal of influence over a specific audience.Â, As well as this, take a read of their comments to see if your target demographic are engaging with their content. People are interested and invested in these people's lives. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer. Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. Website: Influencity.com. Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. Here’s some insight on when to pursue each option. Influencity. If you missed it last time, then today I’m showing off even more of the kitchens that I designed for the #fabfive from @queereye. Back to step one: research. Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”. Their niche focus and smaller community create a larger sense of transparency and authenticity. The researches predict the further growth of Influencer marketing on Instagram from $1.1B 2017 to $1.6B in 2018 and $2.3B in 2019. It was a win-win for both my platform and the brand. Due to their high engagement rates and lower compensation rates, your brand has a greater ROI potential on these marketing efforts. Third – the algorithm. #austinblogger #fourthofjuly #happybirthdayamerica #simplejewelry #daintyjewelry #twentysomething #atxliving #styleme, A post shared by beatriz estay | austin, tx (@theletter_bea) on Jul 3, 2019 at 6:30pm PDT. For example, if the micro-influencer grew the platform off their interest in vegan products, their following will likely majorly include those who follow a vegan diet. While my peers and I have the smallest amount of followers, by range, we proudly attract the best engagement across the industry. it’s your favorite nut being nutty while eating @Justins Organic Nut Butter Covered Nuts Justin’s just really leveled up my snack game with these!! Finding a relevant influencer for your brand or product campaign needs a strategic approach. At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. Sponsored content is more often found in many Instagram posts – at 66% of distribution of sponsored content on Instagram worldwide. Data or it didn’t happen, right? While it’s easy to send them an Instagram Direct Message, you can find their contact information in their profile biography. According to the Harvard Business Review, brands utilize sensory marketing with three goals in mind: Sounds a lot like how we interact with brands and products via influencers on Instagram, right? The app offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. One serving (if you can stop with just one! It all comes back to authenticity. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative marketing campaigns. ⭐️ Check out the Hopper HQ 2019 Instagram Rich List to see which celebrities and influencers topped the charts across all industries ⭐️. See if they’ve worked on influencer campaigns in the past and look at the kinds of products or brands they promote, this will help to inform if they would be a good fit for your company. But how do you develop a successful, goal-oriented approach that your agency can repeat for every client? Contrary to popular belief, an influencer doesn’t need to have a large following on their Instagram account. These influences are becoming stronger because, whether we like it or not, we want to make a connection with people we’ve never met. By finding the perfect brand fit, your influencer partnership seem more authentic and genuine from a consumer’s perspective and in turn will add more ROI potential to your campaign. With a plan set around … The brand was completely built from social media influence. I personally find brands are more interested in posts over stories for a few reasons: While photo content is wildly more popular than video content, the rise of Instagram stories and IGTV usage is sparking an increase in video content. That’s when I was approached by the women representing the public relations firm. Truth be told, I could probably write an entire blog post on all the answers I’ve received. Usually, mega influencers are people that were A-list celebrities even before joining Instagram. There’s no strict criteria for being classed as an Instagram influencer. Thanks to their leading influencer marketing shopping app, LIKEtoKNOW.IT, working with rewardStyle is a great choice for brands looking to increase sales via influencer marketing. Categories where consumers are more likely to convert are also categories that have heightened influencer competition. By @Nicola_HHQ, 'We’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate' @Elle_HopperHQ on influencer marketing, best performing brands in influencer marketing, Read the other top takeaway from our influencer event here. Why Fake Followers On Instagram Are A Huge Problem. Join 50,000 others getting the latest social media news, insights and trends every week with Hopper HQ's Trending newsletter. Instagram Influencer Marketing Platforms Specially created for bringing together content creators and brands, influencer marketing platforms such as Upfluence and Heepsy provide databases online through which you can filter out the type of influencers you need and contact the ones you want to work with Tools For Finding Influencers