Choose a style and colorway that matches the aesthetic in your Instagram posts and stories. Sound confusing? Use highlights as a library for evergreen content: essential FAQs, top-selling products, and past events to show new followers what they’ve missed. Shops can post links to their e-commerce, event organizers can share links to sign-up pages, and bloggers can generate traffic to their, well, blogs! Get started today! You can also link to relevant posts, stories, and profiles from other people. To social share to Instagram, you need to take a screen capture of the content you would like to share. Now that you know how to share a link on Instagram, it’s time that you learned how to pick the best URL shortener for the job! Instagram Insights tracks how many people click your bio link or follow links in your stories. Clicking this tab shows off your full product catalog. 2. If you want to make the most of your post captions for links on Instagram, I recommend these two strategies. Some also let you set UTM parameters that let you specify what information you want to track. There are plenty of guides out there for setting up UTMs, and a growing number of automated UTM services that do the heavy lifting for you. Because it’s more difficult to include clickable links, you can’t share a single CTA in a single space. When Instagram first became popular with marketers, link services were widely used—then their popularity dipped. The Instagram bio link is one of the features that gives marketers and creators a headache. And in the process of researching this article, I found that Instagram’s own help guides don’t cover many of the options available. And as time goes by, I’m still learning and discovering new ways to convert customers on the platform. But you need to think about the trade-offs here. 3. So, you could set parameters that specifically track any clicks that come from Instagram. This is the easiest way of doing this, but the other method isn't exactly rocket science. You can use that one link for so much more. Now that your Instagram swipe up link is in place, it’s time to share your story with the world! First of all, we need to figure out your Instagram profile’s URL. Get this free report and never miss another great article from Social Media Examiner. But then, no one except social media managers uses Instagram on desktop. Now, onto my tip for the week. If users click through and find something that looks very different, they’ll lose trust in your brand. You can incorporate Instagram directly on your website in several ways. Whether you keep an Instagram story forever or let it fade after 24 hours, remember that each story plays for only 15 seconds. Which of these tactics do you use to share links on Instagram? In this section, you can start linking your content: Select all the published content on Instagram that you want to appear with a specific link. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link. 4. Creator accounts can use some of the profile buttons that business users have, including Call, Text, Email, and Directions. Your Instagram Profile Bio Link is the only place where you can share a link with your followers. You can also use direct messaging as a more active tool. Click the post you want to save and copy the link at the top of your browser. How to Share Links on Instagram. How it works . Alternatively, especially if you don’t have access to story links, you can use a link service. Respond, reshare, and build customer relationships. Instagram is one of the most popular social media platforms, used by marketers, influencers, and consumers alike. Do you have any more secrets to linking on Instagram? All Collections. Most users will never notice that link if you wait for them to discover it on their own. Why? Link your Instagram account to your free Linktree account, choose your color scheme from a few options, and then start adding links. Some services, like Later’s Linkin.bio, include video links, photo carousels, and even Shopify integrations. (Aside from stories- if you've got a following of over 10k.) The Social Media Marketing Society is the ultimate resource for marketers—a place where you can discover new marketing ideas, improve your results, get support, and become indispensable. ], Emphasize the See More link with the highlighter and. And because the beta version is being rolled out to more brands, it seems like initial tests have been successful. If you fit one of those parameters, then you can share a link on your Instagram story by tapping on the “insert link” icon. Here’s how to get a link of an Instagram post: Scroll to the post that you want to share and tap the three-dot icon at the top-right corner. Story links are tightly controlled by Instagram. Each one is just tied to a very specific conversion action. Why Doesn’t Instagram Allow Clickable Links? If you want to keep that content available, you can save the stories as permanent highlights with clickable links. If you’re using it correctly, your link can help you grow your engagement and loyalty with your … We’ve already covered why you should use short links as part of your social media marketing campaign. Instagram users can, and often do, share links by cutting and pasting text links in captions and comments, but there is no direct linking allowed on Instagram. Side note: Have you seen anyone include a disclosure in their IG stories when they’re posting affiliate links? Because messages on Instagram are private, they’re a more personal form of communication. That’s right: Instagram lets you share links in post captions as long as you pay for them. https://www.socialmediaexaminer.com/8-ways-to-share-links-instagram You might want to consider just clicking that share button instead of going through the hassle of copying and pasting your URL, especially if you’re using a smartphone and not a PC or desktop. Then, press the check mark to save any changes to your profile. bio.fm is a beautiful way to share your YouTube, Instagram, Twitter, and more content with just one bio link. Remember, if you team up on a promotion with an influencer or another brand, you’ve potentially doubled the number of active links at your disposal. For some brands, especially direct-to-consumer brands, a large number of followers is key to success. Others update their bio link regularly, and direct users to the content from their posts. Hold down "command" + "C" on your Mac or "Ctrl" + "C" on your PC keyboard to copy it to your computer. Once you refresh your page you’ll see your new Instagram link in bio go live. Because staying in-app gives them more control over data and a potential cut of the profits. Try these ideas: There is a caveat here. Here's a how to on how to share your Instagram link to all your different social media channels! Think of this as your “home” link. You can go the easy way and access your profile on a desktop computer and then copy and paste the link in the search bar above. Are you promoting a shoppable post, educating users about your brand, or drawing them in with interesting content? Viewers don’t get much time to react, so make the call to action (CTA) crystal clear. New methods are being tested, added, and depreciated all the time. In this story from Bicho Vintage, the brand uses an arrow sticker to highlight a shopping link. The link in your bio is there for anyone who happens to visit your profile. You just have to know where to look. Let’s take an example: adding a link in your bio. How to share your website on Instagram Stories. The same rules for any ad apply here, too. Your bio is free. Unlike story links, IGTV links are available to any account, whether or not they’ve reached 10,000 followers. Click Connect Account, and fill in your Instagram username and password. Similarly, you should include short links in Instagram stories, bios, and posts to link consumers to share your content and increase visibility. Unfortunately, only popular Instagram accounts and brands are currently able to add links to their Instagram stories. They can save items just like they save standard posts, or tap to shop immediately. The simplest way to share a clickable link on Instagram is in your profile’s bio. Instagram—and the Facebook family in general—is still obsessed with video content. Sustainable toothbrush brand The Bam & Boo uses promoted posts to share links to blog posts and products. For example, if the username is “johnsmith,” type in instagram.com/johnsmith as the URL. Done! Campaign URL Builder is a free tool from Google Analytics Demos & Tools. Why does Instagram restrict story links like this? This is proof that internal links can be useful, too. In this example, I am sharing from The8App to Instagram. Use UTM tags to track the success of individual links with Google Analytics. Here’s an example of a young brand, Attollo Lingerie, that uses their Instagram story to promote real-world sales and connections. For businesses, the insert link function to stories allows brands to establish sales/marketing activities straight from the app itself—solidifying Instagram as a profitable acquisition channel. You have to use post captions, profile buttons, stories, ads, and even cross-posts from other networks to direct them there. Right now, Instagram marketing feels like driving an incredible sports car while someone else is changing the tires, testing the brakes, replacing the steering wheel, and fiddling with the wing mirrors. They’re currently available in beta and restricted to accounts with over 10,000 followers, just like swipe-up links for stories. Then add your link under “website”, as highlighted above. To add a link on Instagram Stories, click on the chain icon located on the top right-hand side of your screen. However, this feature is only available for users with over 10,000 followers or who have a verified account. You can choose from a few different formats. Not all Instagram business profiles have story links, but they do all have access to profile action buttons. All the links in red above your posts are images without a link so they won’t be shown. For help finding the right URL shortener with click tracking, click here. You’ll also see a Shopping tab appear on your profile. As such, including Instagram links in your social media marketing strategy is a great way to increase your reach. 3. Social Media Examiner | Social Media Marketing, by Corinna Keefe / June 17, 2019 / Leave a Comment. To set up quick replies, go to Settings and then Business. Log in to Instagram and go to your profile. But it doesn’t work that way on Instagram. The Good Quote uses a consistent color palette for their Instagram posts and Linktree page. Overall, sharing a link on your Instagram story is a great way to quickly show off a product or page related to your story. Just be aware that photo grids like this can be data killers. When they tap the photo from the post that originally caught their attention, the link service directs them to the relevant page on your website. After your link is live, you can use Instagram Insights if you have a business or creator account to view your link’s performance. Share multiple links on your Instagram bio Perhaps you want to share a link to your website, YouTube video, YouTube channel or landing page. Use your wonderful creativity and personality to tell people what to do and why they should click on your links. Simply copy and paste or type out  a link in the “write a caption” box. However, if you want more fine-grained information over time, it’s worth setting up UTM tags. Instead, they use shared posts, graphics, and clever screenshots to direct users towards links elsewhere. Scroll down and select Instagram in the left column. Instead, you need to build up a web of links and directions that support each other. Read on to learn how to post a link on Instagram in three ways: how to share a link on your Instagram story, how to put a link in your Instagram bio, and how to share a link on an Instagram post. Step 4: Share with your followers! One of the biggest challenges that marketers face is sharing links on Instagram. At the top of the page, in your browser's address bar, is your profile URL. So what kind of messages can you deliver? Will your IGTV links be worth the cost of planning and producing original video content? On many other channels, like email or your own website, sharing links is relatively simple. Remember that Stories only last for 24 hours, so if you want to get more mileage out of your linked post, save it to your Story Highlights! Well, presumably because it wants you to prioritize follower counts. Update your bio everyday or so with a new link, depending on what you post and the strategy behind it. How to share your website on Instagram Stories. Instagram is an incredibly powerful platform with a growing audience, but it’s also changing constantly. Offer an incentive, like an introductory discount, so more people will respond. Yes, you want a network of links on Instagram but only links that are actually useful. You might not think of these buttons as links, but they are. This Instagram link should lead to your homepage or product page. Each shopping tag links to one product only (and it has to be a physical product, sold in one of a select group of countries). While there are other ways to share clickable links (which we’ll discuss in a moment), those routes are targeted for more specific audiences. How to share from any site to Instagram via your mobile. Check out our articles on the 7 Best Free URL Shorteners and 5 Best URL Shorteners for businesses to find the link shortener that’s right for you! You can share active links in your quick replies and standard messages. Post stories that link back to your own posts, profile, and IGTV. https://droplr.com/how-to/productivity-tools/how-to-share-a-link-on-instagram You also cannot use Instagram Insights to track clicks on these links. In the past, if you wanted to change it, then you had to keep swapping links every time you start a new campaign. Use a link-shortening service like Bitly so the link is easy for users to copy or remember—bonus points if you customize the link for your brand and content. As of June 2019, this article covers all of the ways to share links on Instagram: through your bio, stories, link services, promoted posts, profile buttons, Instagram Shopping, DMs, and IGTV. Try turning new followers into qualified leads by asking for details in their DMs. Do keep in mind, though, that Instagram stories expire after 24 hours, though you can save stories to your page after they expire. That’s why it’s so important to know all of the ways you can share links on Instagram. If your profile does not meet the requirements necessary to obtain the swipe up feature, the easiest way to share a clickable link is by posting it to your Instagram bio. Because stories are so ephemeral, they’re a great way to share links to new or time-sensitive content. Here’s a quick outline to get you started: Some brands can include live links in their Instagram stories. You can use the profile bio link for your website or you can change out the link frequently to direct followers to specific content from your latest post (i.e. How it works Sign Up For Free. What if someone finds an intriguing post from six months ago, goes to your bio to learn more, and finds a different link? But Instagram shopping doesn’t add attribution to individual product links. In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Sign in to check out what your friends, family & interests have been capturing & sharing around the world. Try to find a balance between attractive post design and a glaringly obvious CTA. You can add a link in an Instagram post in the post’s caption. How Do You Share Your Instagram Profile? The main three tactics discussed here are as follows: Linking a button on your website to Instagram Allowing users to share your articles or blog posts on their social media accounts Embedding your Instagram feed on your website Exact instructions for adding these items […] Chrome Screen Share: The Best Extensions for Google Chrome, Use a Screen Sharing Website to Share Your Screen, use short links as part of your social media marketing campaign. Welcome back to Instagram. But in other cases, you might be better off focusing on sales before followers. Wondering how to share links in more places on Instagram? Think about the conversion you’re looking for. How to Make The Best Use of Your Instagram Bio Link # The link in bio is an important place to divert traffic from your Instagram page. Now, you have the Instagram URL copied, which means you can paste it wherever you’d like. 2 – Click on the three vertical dots icon right by the side of the name of the user who posted it; 3 – Now, click on “Share to…”; 4 – Choose WhatsApp; 5 – Select the contact, broadcast list or WhatsApp group with which you wish to share the link; 6 – Just complete the link … In the next section, we’ll look at how to use a single, consistent bio link to share a variety of content through link services. This way, your Instagram followers are always kept up-to-date on new content and products when you share your Instagram link. You should be using every method available to you to drive users towards conversion. Some brands link to their mobile website and leave it at that. Make sure your links are absolutely relevant to the post and story in which they appear, because if people click and then bounce, you’ve wasted your ad spend. include live links in their Instagram stories, team up on a promotion with an influencer, Find out how to create Instagram stories people love to watch, Learn how to combine an Instagram growth strategy with an ad sequence to turn followers into customers, Discover how to write Instagram captions that improve engagement, utm_campaign=[the content you’re sharing], utm_term=[keywords or audience categories for sponsored posts], utm_content=[Try using this tag if you want to compare conversion rates for different link sites on Instagram. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Note that these buttons are visible only in the mobile app, not on desktop. Tap Edit Profile. How to get a link/URL for your own Instagram page When you tap “Copy link” whether you copy the Instagram URL for an Instagram post or an Instagram profile, the link will be copied when you tap copy link. If you aren’t interested in phone calls from customers, or you don’t think they’ll ever contact you by phone, you can remove that button from your profile. How To Add Links on Instagram: Posting To Stories Using Sked. To create your free Linktree account, start by visiting Linktree here. In this article, we aim to answer popular questions on link sharing and Instagram. Instagram will automatically turn the URL address you enter into a clickable link. You should be monitoring your inbox daily for message requests, customer service questions, and stories that mention your brand. One of the best ways to market links on Instagram is to add them to your Instagram story. With an Instagram business profile, you can pay to promote posts and stories. From your Metricool profile, access Planning and on the left menu click on the option “Instagram Link”. Sharing your Instagram posts nowadays cannot get any easier, especially with the Share option that comes with every post that you upload to your profile. The Workspace For Children uses Linktree to direct users to their latest blog posts, activities, and Amazon shop. When people view your story, they can swipe up to be instantly redirected to your link. Don’t forget to use Instagram Insights to track how many users click on your link! You can use a service like Linktree or Linkinbio to include multiple links. In theory, the experience should be seamless. You can create instant buttons on your profile for the following actions (and free up character space in your bio in the process): The Ivy in northwest London uses Reserve, Call, and Email Address buttons to convert restaurant customers. Most URL shorteners include data analytics that tracks the number of clicks your links receive as well as where they accessed the link. 1. You should use this method of link sharing if you already have an established following who you can rely on to view your stories. Instagram Insights allows you to check the engagement on individual shopping posts or compare shopping posts based on metrics like engagement, impressions, or saves. Check that your chosen link service works on a wide range of mobile devices and that all of the links are functional. But there are plenty of other features missing, including API connections for third-party tools. But you can share to any social site or bookmarking site as long as you have the relevant app installed on your smartphone to share to. You won’t be able to access this feature unless you have over 10,000 followers (which takes time) or a verified account (which is an arcane and almost random process). They can also create shoppable posts but only in connection to a business profile’s product catalog. Looking for ways to drive more website traffic from Instagram? Share more with your link in bio. You place a live link, and people click it. In the post below, we directed users to check out our story. To do this, there are two ways. Join thousands of your peers and receive ongoing training, support from pros, and access to a community of supportive marketers who understand your struggle. If you paste a link into a post, your followers have to copy and paste the link into their web browser address bar. When I first started using Instagram for business, it took me a while to figure out all of the ways I could build my link strategy. You can still use them to get users’ attention, share extracts from your content, and extend your reach with carefully selected hashtags. Items on the Shopping tab appear in a standard photo grid, but users can tap to shop. Before discussing even more ways to link on Instagram, let’s take a second to discuss attribution. 2. Instagram has also emphasized the presence of separate message inboxes for close friends and fans, and access to some audience insights. 3. But you don’t have to do that anymore. Choose the Facebook page you wish to connect to. Let’s take one example: a message to welcome new followers. If you reach out to followers in their DMs, they’ll appreciate you treating them as individuals. They removed clickable hyperlinks in comments and photo’s back in 2012. Share. So once again, you may want to experiment with adding UTM tags to the links in your product catalog. But, with the right URL shortener, you can track clicks and user information for your links. So as an incentive, the platform offers more link capabilities on IGTV than for video posts on your feed. Alternatively, you can choose a service that looks more like a native Instagram experience. When you tap Send to Stories, your viewers will see an arrow and a “See More” prompt at the bottom of your Story.. What do you think? Write a message and choose a keyword so you can find the reply you need quickly. Once you have a full range of products uploaded—with shopping links, images, and descriptions—you can start adding shopping tags to your Instagram posts. You only get one link on your Instagram bio. Alternatively, they could copy the short link in the post caption to their browser. This is why it is important to use short links that are small and easy to follow. Think flash sales, limited-time promotions and giveaways, seasonal events, or weekly Q&A sessions with your followers. Shoppable posts are another example of highly specific links. But does that really work for your business goals? Of course, you won’t have time to type out a new message every time someone joins your community, so start by setting up quick replies. Instagram DMs are an underused feature by many brands. Instagram is super hot right now, so why not give your fans an easy way to follow you from your app? That means no scheduling or external analytics. This is the link that anyone who clicks on your profile can see, so you want it to direct to a page that shares the most important information about your brand or product. After you type out your Instagram link, you can preview what your link will look like when people click on it and make any adjustments. Snap a photo or video in the Instagram Stories window, or swipe up to access your photo library. Instagram has just recently announced a new type of profile: creator accounts. Want to confidently secure your future? Instead, I recommend sharing more transient links in your stories. Instead of tapping on text buttons, users are presented with an Insta-style photo grid, as in the example below. For instance, we make a point of reaching out to first-time users of our platform. Shopping tags are the most targeted conversion possible. To illustrate, you could label utm_content as bio, story, or promoted. Alternatively, you can save stories with swipe-up links in the highlights section on your profile. Take a photo or video of someone from your team pointing to the link. Different conversions require different designs. To see the description, users have to tap on the arrow icon next to the post title. Since clicking on and tracking clicks from your posts is a bit more difficult, it is best to keep these links relevant to the specific post. Use it to create campaign URLs with UTM tags. Now they’re back with more design capabilities and a smoother user experience. Some brands now have access to in-app shopping, where users can pay for their purchases without ever leaving Instagram. Under Public Business/Profile Information, select Page. Chocolatier Auro keeps highlights on their profile for news stories, community posts, recipe ideas, promotions, events, store locations, and featured products. Include links on Instagram posts that are related to the shared image, such as a specific product page or content information page. However, Instagram will not turn this URL into a clickable link, so followers will have to copy and paste it into their browser to access it. Go to Milkshake. To put a link on your Instagram bio, simply go onto your Instagram page and click “Edit Profile”. Be prepared for further shifts in how customers interact with your products on Instagram. Instagram also offers integrations for a long list of partners, such as Yelp, GrubHub, or EventBrite. But there’s a snag with changing the link frequently. You can always change this link whenever you decide to direct users to a new page. How do you manage your old posts? To use shopping tags, start by creating a product catalog on Facebook. From Instagram: 1. Not only does this help you segment your audience, but you can also add clickable links to the captions of promoted posts. Because users have to actively expand the description to see any links, make sure you tell them about the link during your IGTV video. The classic link service looks something like Linktree, where you present followers with a list of clickable buttons. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! After you copy the link to your clipboard and paste it anywhere you want. Share your thoughts and tips in the comments. In this article, you’ll find eight distinct ways to share links on your Instagram profile and posts. “Click the link in bio”). Share your Insta website straight to Stories from the Milkshake app.